Our store, built on the former site of the Boston Herald, pays homage to the history of print journalism as well as serving as a time capsule of Boston, as seen through the lens of the newspaper. From old type set trays to front pages of historically poignant moments in the city’s history.
Whole Foods Market — South End Logo
Prepared Foods Soffit
Inspired by old marquee signs
On glass against reclaimed ash wall
Aisle Sign Mock up
Historic news headlines were direct printed on wood substrate to pay homage to the history of the site.